Here are the following steps for the SEM optimization
Align with business goals: Make sure your SEM goals are directly linked to your overall business objectives.
Set measurable metrics: Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals.
Analyze Existing Campaigns: Review your current SEM campaigns to identify strengths, weaknesses, and areas for improvement.
Identify opportunities: Look for untapped opportunities to reach your target audience more effectively.